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National Friendly’s Guaranteed Life Assurance Plan most popular with Women in the South East

National Friendly’s Guaranteed Life Assurance Plan is most popular with women living in the South East of England, according to their most recent sales information. Of the policies sold in 2018*, 51% of these were sold to women, with the most popular regions being the South East, followed by the North West and North East of England, with the average age of customers being 62 years old.

National Friendly’s Head of Sales & Marketing, Wayne Carter, commented, “2018 was an incredibly fast paced year for us at National Friendly, and our Guaranteed Life Assurance Plan has been an integral part of helping us get to where we are now. One of the reasons for a large percentage of policyholders residing in the South East could be because of rising funeral costs in that part of the country, costing an average of £4,469, which is 4% higher than the national average.”**

National Friendly’s Guaranteed Life Assurance Plan offers life cover for anyone between the ages of 50-80 years old and resident in the UK. It is a “whole of life” policy, and offers guaranteed acceptance with no health or medical questions required.

For more information about National Friendly and its products, please visit

*From June 2018 till November 2018.

**Sun Life Cost of Dying Report 2018.

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